Branded links can drive a 34% higher click-through versus non-branded links, meaning they help get more eyeballs on your brand and its content.
As your click numbers go up, your brand recognition increases. And the more that grows, the more confident people become in the integrity of your content and communications. (It’s a wonderful cycle.)
Better deliverability and improved click-through are just the start. Rich link-level data allows you to understand who is clicking your links, as well as when and where, so you can make smarter decisions around the content and communications you share.
On top of being able to fully customize your links, auto-branding boosts awareness of your brand by giving you credit for your content and more insight into how it’s being consumed.